For this project I created a brand identity for the gaming convention named DREAMHACK. I went with a fun and futuristic theme for the branding that comes through in the vibrant neon color choices, 3D gaming controllers at the center of the posters, and a glitchy pattern behind them. For the type choices I went with a font that is stretched in some areas to make the type more visually interesting on important information to also contribute to the futuristic theme.